We all know that we should optimize
our blog posts to rank well in search engine that help us to increase our blog
traffic but today I will tell you how to use images for better search engine
visibility. Every blogger either using blogger platform or wordpress platform,
they must optimize their images while using them into their blog posts before
publishing the post. Image optimization really works to improve blog traffic.
Lots of webmasters search images from Google Image Search to use them into
their blog posts. So, if you have well optimized images into your blog post
then it will give you two benefits. One is bring traffic from image search and
second is it help web crawlers to better understand your post topic hence
higher SERP (Search Engine Result Position). Let’s go to the tutorial to learn
some helpful tips about image optimization for SEO.
Image Optimization Tips
Below are some very important tips to
optimize images before uploading them into blog posts. These tips will improve
your blog SEO
1# Use Keywords in Image Name
Have you download an image from
internet or click them from your camera to use them into your blog posts? Yes!
Wait buddy don’t use them directly into your blog. First change their name into
a keyword rich image name. By default image name look like this image1432.jpg
or photo123.jpg. Always rename them with your post keyword. For example if I
use any image for this post then I’ll rename my image like this
image-optimization.jpg.
2# Hyphen in Image Name
Remember when naming your images with
your keywords neither use blank space nor underscore ( _ ) between them. Always
use hyphen to separate the keywords like I have done in the first example.
Because when your use blank space it will automatically convert to ‘%20‘ which
have no meaning. In result web crawlers found difficulty to understand the
image. Hyphen is always a better option for optimizing the image.
3# Use Best Format
There are lot of formats of images
like JPG, PNG, GIF and others. But always use that image format which suits
better for web. JPG image format is the most preferable image format by the
webmasters because it uses less size memory as compare to other formats. Less
image size will help you to reduce blog load time and hence better search
engine ranking means more traffic.
4# Compress Images
Before uploading the images into your
blog post, first remember that you have compressed them. Compressing the image
also help to make your blog loading speed faster and reduce blog bounce rate.
You can compress your images in Photoshop. To compress your image in Photoshop
go to file menu and click on save for web. It will reduce image size by
maintaining the image quality.
Also you can use online tools to
compress your image files. One of the best tool is Yahoo Smush it. Go for it
and compress your images for free.
How to Use Images in Blog Post for
Better Search Engine Visibility?
Now you have optimized your images.
It’s time to use them into your blog posts. Below are some advance tips that
also come under image optimization in SEO. Read them carefully and follow the
instructions.
5# Proper Dimension
When you upload your images into blog
post, always give them proper dimensions. Mentioning the dimensions help in
faster page loading. Web crawlers don’t get confuse to assume its width and
height. If you already give dimensions to your image, then it will be easier
for web crawlers to better crawl your content. Use below format to give
dimensions to your image.
<img alt=”" width=”320″
height=”210″ src=”URL of image”/>
Change above highlighted values according to your need.
6# Title Tag and Alt Tag
Title tag and Alt tag works as a description for your images. Web crawlers can’t read images. They only understand them by their name, title tag and Alt tag. Always choose your best keyword to give title and alt tag for your image. To use these tags see the below example.
<img
alt=”" src=”Image URL” title=”Keyword” alt=”Keyword”/>
Note: Don’t add too many keywords in these tags. Only put your best
keyword there which better explain your post topic.
No comments:
Post a Comment