Internal linking within content is
very important. As you may already know, website or blog that provide easy
navigation to its users most loved by Google. And internal linking plays a
vital role in improving website’s navigation. Users feel it easy to navigate
from one page to another of the website if you provide them relevant links
within your content. Using internal linking wisely can help you to improve your
rankings in search results. Hence you will get really targeted traffic to your
blog. You may notice that webmasters put relevant links in their content which
is a form of internal linking. Newbie bloggers also use this internal linking
methodology in their blog posts but they fail to use it effectively. That’s why
today I bring some tips that will help you to use internal linking effectively
to boost your SEO rankings.
Using Internal Linking Correctly
Before we start today’s topic, first
you need to know what is internal linking and what its advantages are. I have
already published a post that covers this topic in detail.
Must Read: Benefits of Internal
Linking in SEO
Now, let discuss how to use internal
linking correctly for better SEO.
Use of Keywords as Anchor Text
Anchor text is the word or collection
of words we used to create hyperlinks. Many bloggers used anchor text like
‘click here’ or ‘see this page’ to make hyperlinks in their blog posts. But
this is not a good way to optimize the links. You must use target keywords as
anchor text. It will make the job easier for search engines to understand the
topic of linked post. Hence there are higher chances to rank for those
keywords.
Use Title Attribute
I have checked many blogs and found
that bloggers use alt and title attribute in their images to optimize them but
only few of them are using title attribute for links. If title attribute is
beneficial for images then why it can’t be used to optimize the links. Make use
of them and start optimizing your internal links.
Related Post: Add Title and Alt
Attribute To Optimize Images For SEO
Never Link to Label Pages (For
Blogspot Users Only)
Many bloggers are doing this mistake.
They use labels to create internal linking. You must know that posts are more
important than labels because labels are only used to categorize the blog
posts. We receive traffic from our posts only. So, instead of linking to labels
start linking to related posts. One thing you can do is create HTML sitemap and
use it to link in your content. It will also help you to increase your page
rank. Read below article to know how HTML sitemap can use to increase blog Page
rank.
Don’t Miss: Increase Google Page Rank
Final Words!
These were the tips to make effective
use of internal linking in your blog posts. Always try to provide relevant
links in your posts. It will give you awesome benefits like increase page
views, reduce bounce rate etc and Google will also love your blog for easy
navigation. So, keep learning things and apply on your blog. Best of luck! Meet
you in my next article. Bye ;)
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